10 offline marketing tools to boost traffic to your new website
Make sure you include your web address in all correspondence. Your web address can be added in the header or footer of a letter and on the back or at the bottom of a thank you note. If you create your own stationery, and you've just launched a new website, don't forget to add your web address to the header and/or footer. If you use printed stationery or thank you notes, don't forget to add your web address before the next print run. In the meantime, add your new web address under your signature.
If you are a retailer, always include your web address on your packaging, shipping note and/or invoice. Previous customers who buy from your store, may not know your company has a new website. When shipping items, labels that include your company's website address are a great investment.
3. Business Cards
Be sure to give your business card to anyone you meet and if shipping goods, include your business card in the shipment. If you've just launched your website and don't have your company's web address on your old card, it's worth investing in new business cards that include your web address. Don't just write or stick a label on the card. It does not look professional! Give your new card to all your previous customers when you see them and ask them to discard your old business card.
4. Targeted Print Material
Use targeted print material, such as newspaper and magazine ads, direct mailed post cards, brochures and flyers, to promote your website even if you are an established business. Now that you have a website ensure your web address is included prominently on all your print material. Encourage customers to visit your site by including a discount code for online purchases or letting them know about a printable online coupon. Nothing tempts people online faster than a discount!
If you hold a presentation, adding your web address to each page of the presentation or seminar handouts will help reinforce your company brand and web address. Add it to the template in the footer and be sure to include it again on the last page along with your contact information.
6. Promotional Materials
Promotional materials and freebies are effective advertising media as they have a long shelf life. Branding them with your web address, as well as your logo and company name, will, in time, bring traffic to your website.
7. Submit an Article
Contact your local newspaper, consumer magazine or publication in your industry, and ask to submit an article. If you are a new business, most local newspapers offer free business profiles for start-ups. Newspapers, magazines and other publications are always looking for free articles as long as they provide useful information or are of interest to their readers. Make sure you list your website with your article.
8. Vehicle Display
If you own a company vehicle make sure your web address appears prominently. If you're leasing a vehicle or have a tight budget, use a clear decal on your back windscreen instead of a custom paint wrap or magnet. Not only are they an affordable way to display your web address, they are easy to remove without damaging paintwork. Use an easy-to-read and well-proportioned font so that the text is readable from a distance.
9. Help Wanted Ads
When looking for new staff, include your web address in any employment ads.
Reinforce your online presence by including your web address in any branded clothing or uniform worn by your staff or employees.
And, here's a bonus: don't forget to network, network, network
Even if you don't have a website, networking is a very important means of letting people in your community know your new business exists. Attend networking events at every opportunity. If you sell products or provide creative services, arrange to have a table top display at trade shows to showcase samples of your products or previous work. Make sure your web address appears prominently on your signage and hand out as many brochures, business cards, coupons or other promotional material as possible. Wherever you go, even if it's not an official networking event, park your company vehicle in a high-visibility area, wear your company uniform and mention your website to all new contacts you meet.
Need help with effective offline promotion of your website? Contact Kaz Design Works now!