Posts Tagged ‘website’

Why you should not rely solely on Facebook

Friday, April 7th, 2017

…and why it’s important to have a website for your small business

Last month, someone in my networking circle suggested that websites are going the way of the dodo, much like snail mail. Earlier this week, during his “elevator pitch,” he recanted his statement and then preceded to talk about his Facebook Messenger business automation tool.

I was next to speak, and said with a smile on my face, “Thank goodness websites aren’t going the way of the dodo, as I am a website designer!” I got quite a laugh from everyone at the table.

It got me thinking though…

It always astounds me when I meet someone for the first time and ask if they have a website so I can take a look at the products or services offered when I get home, and the response is, “No, I don’t have a website but I’m on Facebook.”

There’s a surprisingly high number of small business owners who don’t seem to value the benefits of having a website.

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Make your website visitors feel more valuable instead of feeling like click bait

Tuesday, February 16th, 2016

Like meIf you’re a business owner looking to grow your online audience, adding social connect and sharing functions to your website are great tools. They enable your visitors to connect with you on your social media channels or to share your web content with their own audience.

However, these tools need to be added discretely. By that I mean, your content should be the main focus of your website, not the social functions; collecting followers and likes should not be to the detriment of your web content and should not be annoying or frustrating to visitors to your website. (more…)

Graphic Design Terms 7-8: Script vs Decorative

Friday, January 8th, 2016

Can you recognize a script typeface from a decorative typeface?

When trying to determine if a typeface is script or decorative, picture the cursive (joined up) writing you learned at school vs the elaborate words you artistically drew on the cover of your exercise books.

Script: Typefaces that look like joined up handwriting, ranging from casual to formal cursive writingScript typefaces that look like joined up handwriting with curves, loops and swirls that flow between letters so they each appear joined, whereas decorative typefaces have embellishments or decorative elements added to them.

Script typefaces range from casual, looser styles to highly organized more formal styles that resemble cursive handwriting.

Decorative typefaces tend to have a more blocky or chunky style with space between individual letters. As well, decorative typefaces may only include fonts in capital letters. Script typefaces include both upper and lower case letters, but capitalized script is usually very hard to read.

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Comparison: Facebook vs Your Website

Thursday, June 18th, 2015

Facebook screenshot of my "Your business is always open when you have a website" postWhy you should not rely solely on Facebook (insert any other social media) to promote your business instead of your website

Last week, I created a graphic and posted a message on my Facebook business page stating that “Your business is always open when you have a website! Don’t have one? I know just the gal who can help!”

I also shared it on my own timeline, knowing that the reach on my Facebook business page was very low.

My intention was to hopefully receive a few likes and possibly a share or two from anyone who saw the graphic and that it would ultimately lead to new business from someone needing a website.

Shortly, I received a notification that someone had replied to my post. Excited, I logged in to see who it was and what they had written. However, I was amazed to read the following response:

“my FB business page is always open …I never use my webpage”

I was flabbergasted. “I never use my webpage”?

“What a waste of an investment, what a waste of prime real estate for speaking to her audience,” I thought. After some careful consideration, I crafted the following short response: (more…)

K.I.S.S.

Sunday, February 5th, 2012

This is a hard one for me. I’m a detail-oriented person. I don’t like to leave anything out in case I miss something important. If I’m telling a story, I like to embellish it with details. Getting to the point is often a long drive round the houses. But sometimes, keeping it simple is a must. On your website, for example.

When a visitor arrives on your homepage, he/she needs to know what it’s about almost immediately. They don’t have time to drive round the houses trying to find what they are looking for and they don’t need or want to be confused by irrelevant stuff. They also don’t want to leave with eye strain due to glaring colours or zigzagging down your page.

How do you make it easy for them to navigate your site and keep them there longer? By keeping it (stylishly) simple.

This doesn’t mean you can’t go into detail at all; there will always be some visitors that want to know more. But make it so they can get the gist from a five second glance and if they want more information, provide them with a means to get them there.

Here’s some  tips on keeping your website stylishly simple. (more…)

Tips to help you promote your business

Thursday, April 15th, 2010

Whether it is business cards, brochures, newspaper ad or website you need to have a clear direction. A creative marketing piece means nothing if it does not convey the right message, targets the right audience or uses the correct medium. Before you start you need to ask some questions:

• What do you want to achieve through your advertising?
• Who are you targeting?
• What message do you want to convey?
• How will you reach your audience?

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Apologies and an Overdue Announcement

Sunday, March 21st, 2010

After two weeks of intermittent down time of my website and having to manually fix the problem, to the chagrin of one or two clients who couldn’t gain access when they needed to, I decided to switch my hosting over to GoDaddy.ca (really it’s an American company, and I swore I would stay with Canadian, but enough is enough already).

Apologies to anyone who couldn’t get to my blog on Kaz Design Works or the business directory on www.powerfulwomen.ca I’m a great web designer, but can’t always find my way around the control panels of web hosts to find the relevant bits of information I need to get things like databases up and running.

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Help us kick colorectal cancer in the butt!

Friday, July 17th, 2009

Now you’re probably thinking that’s a strange topic to include on a mainly graphic and website design-related blog, but there’s a good reason.

My partner and I, Joseph, are on a mission. On Saturday, he decided to participate in ALL four of next year’s Ride to Conquer Cancer events in Canada, and I will be joining him for two of them (I’m not the athlete he is!). As well as Ontario, he will now be riding in Alberta, British Columbia and Quebec, while I will be riding in Quebec as well as Ontario. (more…)