Posts Tagged ‘website content’

10 quick and easy ways to update your web content

Monday, January 2nd, 2012

One of the best ways to keep your website fresh and interesting for your loyal visitors is to add new content. Not only will it encourage them to keep coming back on a regular basis but it will help your website stay at (or close to) the top of Google search results pages (provided you are using the right keywords in your content).

The type of website you have – static or content managed – and how much time you have available, will determine whether you can add or change content on a daily, weekly or monthly basis. I recommend changing your content at least monthly, but if your time or budget is limited, choose things that are quick and easy to change or add.

Below are 10 quick and easy ways to update your web content you might want to try. (more…)

How to create successful email campaigns to market your website

Tuesday, June 16th, 2009

This morning, at the Guelph-Wellington Business Enterprise Centre’s monthly networking breakfast, I heard an interesting presentation by Shelley Reed of Reed’s Writing Block on how to create a successful email campaign to market your small business.

She gave some great advice and tidbits about maintaining your brand image, who to target, how often to target them and how to avoid your emails ending in the recycle bin or spam box. I thought I would share with you some of what I learnt during Shelley’s presentation.

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