Posts Tagged ‘typography’

Graphic Design Terms 17-18: Tracking vs Kerning

Sunday, February 28th, 2016

Tracking: the consistent increase (or decrease) in the amount of space between letters that alters the density in a line or block of textSimply put, in typography, tracking is a consistent increase (or decrease) in the amount of space between letters so as to alter the density in a line or block of text, whereas kerning is the process used to adjust spacing between a pair of individual letters to achieve a more visually appealing effect.

In other words, with tracking adjustments, letter spacing is even whereas with kerning adjustments  spacing may vary between individual characters. To make manual adjustments, tracking is done across 2 or more letters, whereas kerning is done between 2 letters. (more…)

Graphic Design Terms 13-14: x-height and cap height

Thursday, January 14th, 2016

Example of x-heights in different type stylesIn my previous post, I mentioned x-height. Were you wondering what it meant?

It sounds pretty obvious, right? And it is. So is cap height.

In typography, the x-height is the height of lowercase letters that do not have an ascender or descender, represented by the lower case letter x. It is the distance between the baseline and the mid line of a font. (Picture those middle lines in your cursive writing exercise book or see the first image). (more…)

Graphic Design Terms 9-10: Legibility vs Readability

Sunday, January 10th, 2016

Legibility: a measure of how easy it is to distinguish one letter or character from another in a particular typeface, i.e. it is a function of typeface designWhen it comes to choosing typefaces and fonts in graphic design, it’s important to make sure they are both legible and readable. But what’s the difference?

Legibility is a measure of how easy it is to distinguish one letter or character from another in a particular typeface, i.e. it is a function of typeface design. The degree of legibility therefore depends on the style of the typeface being used.

Readability on the other hand, is a measure of how easily words, phrases and blocks of text can be read, i.e. it’s a function of typography. The degree of readability therefore depends on how blocks of text are arranged across a page, as well as what typefaces are being used.

If you can clearly define individual letters and characters in a particular typeface, then it is legible. If you can easily read a block or page of text, it is readable. (more…)

Graphic Design Terms 1-2: Typesetting vs Typography

Saturday, January 2nd, 2016

In my previous post, My journey to becoming a graphic designer, I mentioned typesetting several times. I also mentioned typography. Have you ever wondered what the difference between them is?

Typesetting is the “process” of arranging or composing text ready for printing whereas typography is the “art and technique” of arranging text so that it is visually appealing and readable. (more…)