Posts Tagged ‘SEO’

In SEO, what’s the difference between a 60 character page title and a 160 character description (other than 100 characters)?

Wednesday, November 18th, 2015

This morning, I was asked by a client with a WordPress website that uses an SEO plugin: “What’s the difference between a 60 word [I think he meant character] page title and a 160 word [again I think he meant character] description (other than 100 words [characters])? Are they both just a collection of phrases from the website to draw people in?” An example would be useful if that won’t take you more than a couple of minutes… [of course it’s going to take more than a couple of minutes!]

Following was my answer which I thought might be of use to other people wondering what the difference  between and purpose of the title field and the description field in a WordPress SEO plugin is. [Edited slightly and using examples from my own and other websites to keep my client anonymous.]

[Note: The label used in the SEO plugin for the “meta description” field is “description” but I am of course referring to the meta description everywhere I use just description.]

The short answer: Yes, the purpose of the Title and Description of a web page is to improve search engine optimization as well as to draw people to the site. The title is obvious, the description is a synopsis of the content.


Anyone notice the new search engine tool on MSN today?

Tuesday, June 2nd, 2009

Microsoft launched its new search tool “Bing” today, earlier than expected, and apparently it has refueled the search engine war!

And if you use MSN as your home page you may have noticed the new search bar at the top of the page today. I did, and then later today, I found an interesting article from a link on my Technology and Software News page that talked about the new tool.

What does it mean to us, as small business owners, though?