Posts Tagged ‘audience’

Comparison: Facebook vs Your Website

Thursday, June 18th, 2015

Facebook screenshot of my "Your business is always open when you have a website" postWhy you should not rely solely on Facebook (insert any other social media) to promote your business instead of your website

Last week, I created a graphic and posted a message on my Facebook business page stating that “Your business is always open when you have a website! Don’t have one? I know just the gal who can help!”

I also shared it on my own timeline, knowing that the reach on my Facebook business page was very low.

My intention was to hopefully receive a few likes and possibly a share or two from anyone who saw the graphic and that it would ultimately lead to new business from someone needing a website.

Shortly, I received a notification that someone had replied to my post. Excited, I logged in to see who it was and what they had written. However, I was amazed to read the following response:

“my FB business page is always open …I never use my webpage”

I was flabbergasted. “I never use my webpage”?

“What a waste of an investment, what a waste of prime real estate for speaking to her audience,” I thought. After some careful consideration, I crafted the following short response: (more…)

Tips to help you promote your business

Thursday, April 15th, 2010

Whether it is business cards, brochures, newspaper ad or website you need to have a clear direction. A creative marketing piece means nothing if it does not convey the right message, targets the right audience or uses the correct medium. Before you start you need to ask some questions:

• What do you want to achieve through your advertising?
• Who are you targeting?
• What message do you want to convey?
• How will you reach your audience?

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