Posts Tagged ‘advertising’

Five marketing tools to generate exposure for your new or expanding business

Saturday, November 11th, 2017

If you’re just starting out with a new business venture, your business is in a slump, or you’re looking to expand your business, whether it’s a bricks and mortar establishment, a home-based service or you’re in network marketing/direct sales, you need to get the word out to your target market. As any business owner knows, if you don’t promote your offering in a variety of different ways, regularly and continuously, you won’t be in business for long.

Five percent of revenue is generally considered the approximate investment to allocate on marketing to maintain a business, but it should be closer to 10% if you’re looking to expand and may be a lot higher if you are just starting out (since you don’t have any revenue yet), but of course this amount varies by company and business type.

As with any marketing, the number of methods used to communicate your message and number of times your business is exposed to your target audience is key to a successful marketing campaign but may be limited by your actual budget. Determining which marketing tools to use will depend on cost, business type, who your target market is, where they are located and your marketing message (among other criteria).

Most small businesses at some point invest in a website and print materials such as business cards, brochures or flyers to communicate their marketing message, and almost everyone these days is using social media or some kind to promote their business. But there are a number of other marketing tools that can be used to generate exposure for a new or expanding business, drive traffic to your website or business location, and ultimately help you get more customers. Below are five marketing tools available to generate exposure for your new or expanding business.

Note: for the purpose of this blog post, I will not be including online marketing, such as search engine marketing, social media marketing, email marketing or online advertising.

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What’s all the Twittering about?

Friday, May 22nd, 2009

There’s been an awful lot of twittering recently about the benefits of using online social networks to advertise your business: as long as you, and your staff members, use it with common sense and you keep your personal social networking separate.

So, I thought perhaps it was about time Kaz Design Works followed the flock and finally joined Twitter. We were in fact already LinkedIn, although that was only a mere few weeks ago, after receiving an invite from a networking buddy, but apart from inviting a few networking buddies to join me, I haven’t done anything else with it since. I don’t even think I’ve logged in since.

However, I got a bit further with Twitter; added my website address, started following a few groups, and posted a couple of comments. I even have one follower, but have no idea who he is. I wasn’t planning to invite anyone until I’d figured everything out, and then I got busy with this blog.

To be honest, I’m a bit sceptical. Won’t I end up receiving lots of spam as a result? I guess time will tell. For awhile I think I’ll just be a follower until I’ve done a bit more research and learnt more about the benefits and best practices. Once I do, I’ll keep you posted.

In the meantime, if you’ve been twittering or your business is LinkedIn, let me know what you think of them both. Has your business benefitted from online social networking?