Archive for the ‘Social Networking’ Category

Why you should not rely solely on Facebook

Friday, April 7th, 2017

…and why it’s important to have a website for your small business

Last month, someone in my networking circle suggested that websites are going the way of the dodo, much like snail mail. Earlier this week, during his “elevator pitch,” he recanted his statement and then preceded to talk about his Facebook Messenger business automation tool.

I was next to speak, and said with a smile on my face, “Thank goodness websites aren’t going the way of the dodo, as I am a website designer!” I got quite a laugh from everyone at the table.

It got me thinking though…

It always astounds me when I meet someone for the first time and ask if they have a website so I can take a look at the products or services offered when I get home, and the response is, “No, I don’t have a website but I’m on Facebook.”

There’s a surprisingly high number of small business owners who don’t seem to value the benefits of having a website.

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Comparison: Facebook vs Your Website

Thursday, June 18th, 2015

Facebook screenshot of my "Your business is always open when you have a website" postWhy you should not rely solely on Facebook (insert any other social media) to promote your business instead of your website

Last week, I created a graphic and posted a message on my Facebook business page stating that “Your business is always open when you have a website! Don’t have one? I know just the gal who can help!”

I also shared it on my own timeline, knowing that the reach on my Facebook business page was very low.

My intention was to hopefully receive a few likes and possibly a share or two from anyone who saw the graphic and that it would ultimately lead to new business from someone needing a website.

Shortly, I received a notification that someone had replied to my post. Excited, I logged in to see who it was and what they had written. However, I was amazed to read the following response:

“my FB business page is always open …I never use my webpage”

I was flabbergasted. “I never use my webpage”?

“What a waste of an investment, what a waste of prime real estate for speaking to her audience,” I thought. After some careful consideration, I crafted the following short response: (more…)

10 Useful Twitter Tools (Twools) for the business user

Sunday, October 4th, 2009

If you’re a regular tweeter you’ll know that there’s more to tweeting than meets the eye. Since Twitter’s inception thousands of twools have been created. (No, that’s not a typo… I just made that word up… or rather I started off with Twitools, but thought maybe twools sounded better.)

According to Jason Hiner of Tech Republic, this has been made possible due to Twitter’s simplicity and the ability for open API (application programming interface) development, which has allowed developers to experiment with tools and utilities to improve Twitter’s functionality.

Since not all twools are useful, Jason created a top 10 list of useful tools for business users. Up till now I only used one twool, but that’s probably more to do with a lack of time rather than a lack of need. Nevertheless, I thought I’d share his list with you, and even went as far as checking some of them out.

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Akismet catches spam

Monday, July 27th, 2009

There’s been a number of comments in response to my postings. Unfortunately, most of them have been caught by Akismet and thrown in my spam box.

Akismet is a great plugin and I recommend it to all WordPress bloggers if you want to avoid spam appearing on your blog.

However, I apologize to anyone who has posted a genuine comment and is wondering where it is. I do not receive notifications for any comments caught by Akismet.

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Help us kick colorectal cancer in the butt!

Friday, July 17th, 2009

Now you’re probably thinking that’s a strange topic to include on a mainly graphic and website design-related blog, but there’s a good reason.

My partner and I, Joseph, are on a mission. On Saturday, he decided to participate in ALL four of next year’s Ride to Conquer Cancer events in Canada, and I will be joining him for two of them (I’m not the athlete he is!). As well as Ontario, he will now be riding in Alberta, British Columbia and Quebec, while I will be riding in Quebec as well as Ontario. (more…)

Twitter spam is an escalating problem

Wednesday, June 3rd, 2009

A news article on Yahoo! Tech news today that I followed from my Technology and Software News page says the problem with Twitter spam is going to get worse before it gets better. And after only a couple of weeks on Twitter, I could see what they meant!

As a newbie to Twitter and with a public profile, I have already noticed a few of my new followers have been purely following me in the hope that I would follow them. However, unlike most new Tweeters, who more than likely reciprocate by following out of politeness, I blocked them instead.

Why? Because when I looked at their profiles and saw their tweets, it was obvious they were only their to market themselves… in a BIG way. This was even more apparent when I saw that the number of Tweeters they were “following” far exceeded the number of “followers” .

It’s already hard to keep up with tweets on a day-to-day basis from just the few Tweeters I’m following. It was obvious these new followers’ only intention was to spam me and I definitely don’t want to be spammed.

So, my advice to newbies like me, is to check out who has started following you before you start following them. If their Twitter page is full of self-promoting tweets (probably automated), and their followers are few and far between but they are following a huge number, block them. Hopefully, this will help prevent your Twitter page from being spammed.

After reading the article on Yahoo! News I followed another link with suggestions on how to banish Twitter spam. It pretty much reiterates what I’m saying here. Take a look, you may find it useful.

What’s all the Twittering about?

Friday, May 22nd, 2009

There’s been an awful lot of twittering recently about the benefits of using online social networks to advertise your business: as long as you, and your staff members, use it with common sense and you keep your personal social networking separate.

So, I thought perhaps it was about time Kaz Design Works followed the flock and finally joined Twitter. We were in fact already LinkedIn, although that was only a mere few weeks ago, after receiving an invite from a networking buddy, but apart from inviting a few networking buddies to join me, I haven’t done anything else with it since. I don’t even think I’ve logged in since.

However, I got a bit further with Twitter; added my website address, started following a few groups, and posted a couple of comments. I even have one follower, but have no idea who he is. I wasn’t planning to invite anyone until I’d figured everything out, and then I got busy with this blog.

To be honest, I’m a bit sceptical. Won’t I end up receiving lots of spam as a result? I guess time will tell. For awhile I think I’ll just be a follower until I’ve done a bit more research and learnt more about the benefits and best practices. Once I do, I’ll keep you posted.

In the meantime, if you’ve been twittering or your business is LinkedIn, let me know what you think of them both. Has your business benefitted from online social networking?