Archive for the ‘Print Material’ Category

How CMYK and RGB Colours Affect Printing Your Photos

Monday, June 15th, 2015

Ever wonder why the colours you get on your printed materials and photos look so different from the ones you see on screen?

It’s because your computer monitor lied to you!

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The pitfalls of buying cheap or “free” business cards

Saturday, December 17th, 2011

Since starting my business almost 4 years ago I’ve networked with a lot of other new and/or small businesses owners. Over the course of the years, I’ve noticed how many of these business owners “save money” by getting cheap, “free” or home-made business cards. But are they really saving money in the long run?

One of the main things I’ve noticed in recent months since changing the prescription of my contact lenses, many cheap cards are difficult to read because the text is either too small due to cramming too much on the card, there’s not enough contrast between the text and the background, or both.

Added to that, their business cards are not unique, the card stock is often flimsy and bendy, and poor quality images are often unrecognizable, distorted or cropped badly.

All-in-all, their unprofessional-looking business cards give the false impression that they themselves are not professional and not in it for the long haul. For this reaaon, I thought I would highlight some of the pitfalls of buying cheap or “free”.

  • Your business card (or flyer or website for that matter) is not unique
  • Often the card stock is thin and bendy
  • Text is not readable especially in half light
  • Images are often low resolution and distorted
  • Free doesn’t always mean free
  • Your business does not look professional

If you need business cards designed or printed, contact Kaz Design Works for pricing? (more…)