Archive for the ‘Graphic Design’ Category

Fall 2016 Colour Trends

Thursday, August 4th, 2016

For a while now on Pinterest, I’ve been sharing the predicted colour trends for the upcoming seasons (you can see the ones I posted for 2016 here). Sometimes, I’m a little late sharing, so this year I thought I’d get a head start and share what I’ve found so far right here on Kaz Talk instead. (more…)

My journey to becoming a graphic designer

Thursday, December 31st, 2015

When I began my career in graphic design (about 25 years ago), I started as a part-time typesetter, having come from a secretarial background and with minimal word-processing experience let alone graphics skills.

At first, I worked on typesetting machines (Compugraphic—if my memory serves me) using a keyboard to set type for the classified section of a weekly motorcycle news magazine, local TV advertiser and editorial for monthly magazines.

Most of the time, we used only one typeface (Helvetica) in a few styles and all the text was typeset using a set of rules. This was back in the day when, as typesetters, we used predefined function keys that added the code for the different fonts being used (<ft145> through to <ft149> being the ones I remember most). (more…)

How CMYK and RGB Colours Affect Printing Your Photos

Monday, June 15th, 2015

Ever wonder why the colours you get on your printed materials and photos look so different from the ones you see on screen?

It’s because your computer monitor lied to you!

(more…)

12 Days of Christmas with Kaz Design Works from December 25th 2014 to January 5th 2015

Monday, December 1st, 2014

12-Days-of-Christmas12 Days of Christmas with Kaz Design Works from December 25th 2014 to January 5th 2015

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The pitfalls of buying cheap or “free” business cards

Saturday, December 17th, 2011

Since starting my business almost 4 years ago I’ve networked with a lot of other new and/or small businesses owners. Over the course of the years, I’ve noticed how many of these business owners “save money” by getting cheap, “free” or home-made business cards. But are they really saving money in the long run?

One of the main things I’ve noticed in recent months since changing the prescription of my contact lenses, many cheap cards are difficult to read because the text is either too small due to cramming too much on the card, there’s not enough contrast between the text and the background, or both.

Added to that, their business cards are not unique, the card stock is often flimsy and bendy, and poor quality images are often unrecognizable, distorted or cropped badly.

All-in-all, their unprofessional-looking business cards give the false impression that they themselves are not professional and not in it for the long haul. For this reaaon, I thought I would highlight some of the pitfalls of buying cheap or “free”.

  • Your business card (or flyer or website for that matter) is not unique
  • Often the card stock is thin and bendy
  • Text is not readable especially in half light
  • Images are often low resolution and distorted
  • Free doesn’t always mean free
  • Your business does not look professional

If you need business cards designed or printed, contact Kaz Design Works for pricing? (more…)