Archive for February, 2016

Graphic Design Terms 17-18: Tracking vs Kerning

Sunday, February 28th, 2016

Tracking: the consistent increase (or decrease) in the amount of space between letters that alters the density in a line or block of textSimply put, in typography, tracking is a consistent increase (or decrease) in the amount of space between letters so as to alter the density in a line or block of text, whereas kerning is the process used to adjust spacing between a pair of individual letters to achieve a more visually appealing effect.

In other words, with tracking adjustments, letter spacing is even whereas with kerning adjustments  spacing may vary between individual characters. To make manual adjustments, tracking is done across 2 or more letters, whereas kerning is done between 2 letters. (more…)

Make your website visitors feel more valuable instead of feeling like click bait

Tuesday, February 16th, 2016

Like meIf you’re a business owner looking to grow your online audience, adding social connect and sharing functions to your website are great tools. They enable your visitors to connect with you on your social media channels or to share your web content with their own audience.

However, these tools need to be added discretely. By that I mean, your content should be the main focus of your website, not the social functions; collecting followers and likes should not be to the detriment of your web content and should not be annoying or frustrating to visitors to your website. (more…)