Archive for November, 2015

In SEO, what’s the difference between a 60 character page title and a 160 character description (other than 100 characters)?

Wednesday, November 18th, 2015

This morning, I was asked by a client with a WordPress website that uses an SEO plugin: “What’s the difference between a 60 word [I think he meant character] page title and a 160 word [again I think he meant character] description (other than 100 words [characters])? Are they both just a collection of phrases from the website to draw people in?” An example would be useful if that won’t take you more than a couple of minutes… [of course it’s going to take more than a couple of minutes!]

Following was my answer which I thought might be of use to other people wondering what the difference  between and purpose of the title field and the description field in a WordPress SEO plugin is. [Edited slightly and using examples from my own and other websites to keep my client anonymous.]

[Note: The label used in the SEO plugin for the “meta description” field is “description” but I am of course referring to the meta description everywhere I use just description.]

The short answer: Yes, the purpose of the Title and Description of a web page is to improve search engine optimization as well as to draw people to the site. The title is obvious, the description is a synopsis of the content.