Archive for October, 2010

Google Insights

Sunday, October 24th, 2010

There’s more to Google Analytics than meets the eye!

In my last article I mentioned the cool FREE tools Google has on offer to help small business owners become more visible on the internet.

Amongst the free tools is Google Analytics which, as you probably know if you own a website, is great for analyzing statistics on visitors and the keywords they used to get there.

But did you know that you can now find out what the World is searching?

Underneath the Analytics report for your keywords your visitors used, there is a link to “Google Insights” where you can find out how many searches for those same keywords have been made around the world during a given period. But more than that, “Google Insights” is another free tool, which in Google’s words, you can use to “compare search volume patterns across specific regions, categories, time frames and properties.”

How is this useful? you’re probably wondering.