Archive for August, 2010

Free Google Tools

Monday, August 2nd, 2010

Have you tried these Free Google Tools?

Everyone knows just how powerful a search engine Google is. You can find pretty much anything you’re looking for these days. Whether you’re curious about who your favourite singer or actor is currently dating (or breaking up with), you want to know why you have some ailment or other, or you’re desperately looking for a local business to fix your plumbing, heating or air conditioning in a hurry, 99 times out of 100, Google will find tons of websites with answers to your problems. Which one you visit will depend on a variety of things… attention grabbing heading, interesting description, and of course relevancy.

How does it find these websites?

In brief, Google “spiders” crawl the internet looking for key phrases on web pages, starting with the homepage, and depending on the relevance of those key phrases, as well as a number of other factors, it will rank your website accordingly. How often Google’s spiders crawl through your website depends on several criteria, not least how well your site has been “search engine optimized”.

If your site has good internal SEO, that is fantastic. But did you know there are a number of Free Google Tools that will not only let Google know you exist, but may also improve search engine optimization and visitor conversions?

Here are five free Google tools that you can use on your own website:

  1. Submit your content to Google
  2. Map your business with Google Maps
  3. Analyze your website traffic with Google Analytics
  4. Create better conversions with Website Optimizer
  5. Add events to Google Calendar