One reason why you need a mobile friendly website

July 3rd, 2017
Responsive Website Desktop View

Responsive website as viewed on a desktop computer

There are, of course, many reasons why your website should be mobile friendly, but in my opinion there is only one reason why you need a mobile friendly website and why you should be worried if it is not.

If you do a Google search for “why do I need a mobile friendly website?”you’ll be presented with a list of websites that give “3 reasons why you must have a mobile friendly website,” “10 reasons to make your website mobile friendly,” “Five compelling reasons you need a mobile friendly website” and so on.

While all the reasons they give are valid, they all amount to the same thing. Read the rest of this entry »

Why you should not rely solely on Facebook

April 7th, 2017

…and why it’s important to have a website for your small business

Last month, someone in my networking circle suggested that websites are going the way of the dodo, much like snail mail. Earlier this week, during his “elevator pitch,” he recanted his statement and then preceded to talk about his Facebook Messenger business automation tool.

I was next to speak, and said with a smile on my face, “Thank goodness websites aren’t going the way of the dodo, as I am a website designer!” I got quite a laugh from everyone at the table.

It got me thinking though…

It always astounds me when I meet someone for the first time and ask if they have a website so I can take a look at the products or services offered when I get home, and the response is, “No, I don’t have a website but I’m on Facebook.”

There’s a surprisingly high number of small business owners who don’t seem to value the benefits of having a website.

Read the rest of this entry »

What were the top 10 most popular colours for websites in 2016?

January 19th, 2017

To be honest, I do not know. After hours of searching online, I was unable to find any websites writing on the top 10 most popular website colours for 2016, although I did find an article by wired.com that stated that the most popular colour on the Internet in 2016 was blue.

This is quite apparent when you take a look at the top 10 most visited websites in Canada (http://www.alexa.com/topsites/countries/CA), about 60% of them (Facebook, Wikipedia, Reddit, Amazon, Live and Diply) use blue as their primary accent colour. Read the rest of this entry »

What were the top 10 most popular serif fonts of 2016?

January 8th, 2017

Last week I wrote about the most popular sans serif fonts of 2016. This week I focus on the top 10 most used serif fonts.

According to Typewolf, the top ten most popular serif fonts in 2016 were:

  • Caslon
  • Garamond
  • Minion
  • FF Tisa
  • Freight Text
  • Tiempose Text
  • Miller
  • Calluna
  • Plantin
  • Baskerville

Read the rest of this entry »

What were the top 10 most popular sans serif fonts of 2016?

January 1st, 2017

Happy New Year and welcome to 2017

It’s a brand new year and like many people I often reflect on the past year. As a graphic and website designer, I also look at current and projected design trends, and will share things on Pinterest. This year, I’ve decided to reflect on some of the most popular trends of 2016, and am starting today with the top 10 most used sans serif fonts of 2016.

According to Typewolf, these are the top 10 most popular fonts of 2016. Read the rest of this entry »

WordPress 4.7

December 28th, 2016

WordPress 4.7, otherwise known as Vaughan, after Jazz legend Sarah “Sassy” Vaughan, was released on December 6, 2016 and includes a brand new theme, built from the ground up, called 2017.

WordPress 4.7 comes with some new features, such as the CSS editor in the customizer that allows the user to see their changes immediately. You can now also add new pages as you create your menu in the customizer. Read the rest of this entry »

Branding yourself or your company

November 4th, 2016

Someone I know called me today to talk about branding themselves and wondered if this was something I could help them with. During our short conversation, she asked “How come you don’t promote your other business [on social media], or is it that I just don’t see it?” I wasn’t sure as I don’t know if she has liked or follows my business profiles and pages on my various social media channels. She was right, though, I don’t promote my “other business”—this one, which is actually my main business—nearly as much on social media as I do my secondary business (which is the one she knows me through). Afterwards, realizing I was not being consistent with my own branding, mainly due to having too many options and not knowing which one to focus on (among other reasons which I won’t go into here), I was compelled to write this post on branding. Some of it is a reminder to myself. Some of it, I hope will help you if you are reading this.

Branding 101Kaz Design Works’ role in branding is to help you, the entrepreneur, the business or the direct sales associate, communicate your brand. I am not a brand strategist or a brand marketing agency, but I am happy to chat with you to learn about your business goals and your brand (if you already have one) or ask questions to help you define your brand (if you don’t), before I begin creating your marketing pieces. Read the rest of this entry »

Fall 2016 Colour Trends

August 4th, 2016

For a while now on Pinterest, I’ve been sharing the predicted colour trends for the upcoming seasons (you can see the ones I posted for 2016 here). Sometimes, I’m a little late sharing, so this year I thought I’d get a head start and share what I’ve found so far right here on Kaz Talk instead. Read the rest of this entry »

Life is less boring in colour, eh?

May 19th, 2016

Not everything is black and white. Life is less boring in colour, eh?

Not everything is black and white. Life is less boring in colour, eh?

I was looking through the new photos from Unsplash.com yesterday, and got interrupted by work (like you do). When I opened up my browser this morning, this photo was staring me in the face, so I was inspired to create the above message with it. It must be lovely to work in or pass by this building with glass the colour of a rainbow…it would make a dull day less boring, don’t you think? And of course, as a website designer, it’s a great way to get colour inspiration.

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Incredible Paper Busts and Other Mesmerizing Sculptures

March 21st, 2016

If you’re like me, you’ll be mesmerized by these paper busts and other sculptures that are made out of thousands of sheets of paper. These are incredible works of art. I’m guessing they took weeks to create. No wonder they sell for the price they do.

If I had one, I’d want to play with it like you do a slinky. Question is, how well do they withstand all that handling? (I wonder if it would go downstairs like a slinky?)